Universal Music Group Opens ‘Music is Universal’ Event During CMA Fest

UMG will host a number of intimate performances from some of the biggest country artists as well as premiering special concert films on a 360⁰ projection screen underneath the 70-foot ceiling.

Universal Music Group Opens ‘Music is Universal’ Event During CMA Fest
Eric Church; Photo by: Jensen Suttay

Universal Music Group is embracing the live music vibe of CMA Music Festival and the advances of technology to bring the ‘Music is Universal’ Event Space to life.

Hosted in the Budweiser Dome, UMG will host a number of intimate performances from some of the biggest country artists as well as premiering special concert films on a 360⁰ projection screen underneath the 70-foot ceiling. Fans will be able to watch previously filmed shows in the comfort of the venue to see more of a behind-the-scenes approach to the hottest concerts of the past year.

Making the trip over to the UMG area includes Deana Carter, Canaan Smith, Maddie & Tae, Lauren Alaina, Clare Dunn, Eric Paslay and many more surprise guests. During the event, fans can catch screenings of live concert films from Lady Antebellum, Gary Allan, Eric Church and Kip Moore.

All of the events in the Budweiser Dome will be free and open to the public, and for many of those trying to escape the heat during the weekend, the venue will be air-conditioned all day long.

The schedule for the ‘Music is Universal’ Event can be found below or on the Budweiser Dome’s website. The area will be open beginning on the night of Wednesday, June 7, and hold activities until Sunday, June 11.

MUSIC IS UNIVERSAL / BUDWEISER DOME PRESENTED BY RATED RED SCHEDULE:

Wednesday, June 7th

  • 7:00PM – Doors Open
  • 8:00PM – 360 CONCERT FILM: Gary Allan/Live From Austin
  • 10:00PM – LIVE PERFORMANCE: Gary Allan

Thursday, June 8th

  • 11:30AM – 360 CONCERT FILM: Kip Moore/Live From Las Vegas
  • 12:00PM – LIVE PERFORMANCE: Suzy Bogguss
  • 1:15PM – LIVE PERFORMANCE: Bellamy Brothers
  • 2:30PM – LIVE PERFORMANCE: Mark Collie
  • 3:45PM – LIVE PERFORMANCE: Shenandoah
  • 4:45PM – LIVE PERFORMANCE: The Kentucky Headhunters
  • 6:00PM – LIVE PERFORMANCE: Deana Carter
  • 7:00PM – 360 CONCERT FILM: Gary Allan/Live From Austin
  • 11:00PM – 360 CONCERT FILM: Eric Church/Live From Red Rocks

 Friday, June 9th

  • 3:45PM – LIVE PERFORMANCE: Special Grammy Award-winning surprise show
  • 5:00PM – LIVE PERFORMANCE: Special Grammy Award-winning surprise show
  • 6:00PM – LIVE PERFORMANCE: Special Grammy Award-winning surprise show
  • 7:00PM – 360 CONCERT FILM: Lady Antebellum/Live From Bakersfield
  • 9:00PM – 360 CONCERT FILM: Gary Allan/Live From Austin
  • 11:00PM –  360 CONCERT FILM: Eric Church/Live From Red Rocks

Saturday, June 10th

  • 11:00AM – 360 CONCERT FILM: Eric Church/Live From Red Rocks
  • 2:30PM – LIVE PERFORMANCE: CB30
  • 3:30PM – LIVE PERFORMANCE: Canaan Smith
  • 4:45PM – LIVE PERFORMANCE: Maddie & Tae
  • 6:00PM – LIVE PERFORMANCE: Lauren Alaina
  • 7:00PM – EXCLUSIVE MOVIE PREMIERE: Road Less Traveled starring Lauren Alaina
  • 9:00PM – 360 CONCERT FILM: Lady Antebellum/Live From Bakersfield
  • 11:00PM – 360 CONCERT FILM: Gary Allan/Live From Austin

 Sunday, June 11th

  • 11:00AM – 360 CONCERT FILM: Jimmy Buffett/Alive and Loud, Presented by Margaritaville TV
  • 11:30AM – 360 CONCERT FILM: Kip Moore/Live From Las Vegas
  • 12PM – 360 CONCERT FILM: Eric Church/Live From Red Rocks
  • 1:00PM – LIVE PERFORMANCE: Disney Music Group presents Temecula Road
  • 2:00PM – LIVE PERFORMANCE: Brandon Lay
  • 3:00PM – LIVE PERFORMANCE: Clare Dunn
  • 4:15PM – LIVE PERFORMANCE: Eric Paslay
  • 5:00PM – 360 CONCERT FILM: Gary Allan/Live From Austin
  • 9:00PM – 360 CONCERT FILM: Lady Antebellum/Live From Bakersfield
  • 11:00PM – 360 CONCERT FILM: Eric Church/Live From Red Rocks