Maddie & Tae Join Forces with Bloomingdale’s

Maddie & Tae are teaming up with the department store giant on a capsule collection for the store's AQUA line, debuting this fall. 

Maddie & Tae Join Forces with Bloomingdale’s
Photo by Getty Images

Fans shopping at Bloomingdale’s will soon see two familiar faces on the racks.

Maddie & Tae are teaming up with the department store giant on a capsule collection for the store’s AQUA line, debuting this fall.

“AQUA does everything girls like us like,” Maddie Marlow shares. “Super-fun pieces… stuff that’s hip without screaming ‘fashion victim’… things you can really wear. And the best part: they come in all kinds of color and fits, so everyone gets to be part of the party. It’s great clothes for everyone, and they’re fresh and fun.”

“And AQUA is dress up and dress down: go to school, go to work, go out kinda clothes,” adds Taylor Dye. “No matter where you’re going or what you’re doing AQUA’s got you covered. All in one place! When you’re busy like we are, they make it soooo easy.”

Bloomingdale’s Vice Chairman Frank Doroff first heard about the duo after they captured fans’ attention with their debut smash, “Girl In A Country Song.” For him, Maddie & Tae couldn’t be a better fit for the brand.

“Maddie & Tae represent the fresh, fun and modern young women who wear Aqua,” says Doroff. “As creative artists, their influence and input feels like a strong fit for this line. Bloomingdale’s welcomes the opportunity to work with young talent in all phases of their business. We’re thrilled to have Maddie & Tae working with our AQUA brand.”

Dye admits that they are not the type to be “obsessed with clothes and make-up,” but acknowledges that they do “want to look good.”

“We have ideas about style and think your clothes can be cool without obsessing about it,” she said. That’s why we love everything about AQUA.”

“When you look good, you feel great. You just do,” Marlow continues. “We don’t want our clothes to wear us… But we do want to wear clothes that say who we are. Working with the AQUA team, I think these clothes are going to be something real young women everywhere are going to want to wear, which is crazy! But it’s also everything we’ve been about since Tae and I started making music.”

The clothes will be available in all Bloomingdale’s store locations, as well as online at Bloomingdales.com beginning this fall.